As part of the launch campaign for Popworks in the Netherlands, we had the opportunity to create a spectacular shop-floor concept.

Popworks crisps are made from puffed corn, shaped into triangles, and seasoned to perfection. They are never fried, making them a healthier alternative to potato chips.

The idea resulted in an interactive jukebox-style display. The display featured a button that switched the lights and music between the two flavors. With one press, you’d hear a “Sweet & Salty” pop song, and with another, a “Sweet BBQ” track.