Chupa Chups needed a Halloween theme that would give you the creeps.

During this spooky season, they wanted to make a bold statement with a theme that would activate shoppers and grab attention across multiple channels. With the engaging tagline “Get the Creeps!”, Chupa Chups encouraged shoppers to collect all the ‘Creeps.’ Once you got your hands on a pack, you still had to reach into the Creep’s mouth to grab your candy. Try not to get the chills from that!

A variety of assets were developed, including a mini-game, packaging designs, and AR-powered POS materials. The concept was rolled out globally in more than 42 countries.