Heineken requested the development of branding for their new tabletop draught beer system. For the launch of this innovation, a wide range of materials was created, all incorporating the Blade visual identity.

A key feature of the branding was the logo, which subtly referenced the shape of the system, while the color bands symbolized the different beer brands that could be connected to it. The goal was to create a fresh, modern look that reflected the system’s universal adaptability.

This innovation allowed draft beer to be served in unexpected places—think your local barber, a lifestyle store, or even a clothing boutique.