This Duyvis activation campaign was designed to boost the number of digital opt-ins and in-store purchases. The idea was simple: if you were craving a snack around happy hour, you could press the “EMERGENCY BUTTON(Nootknop in Dutch)” By doing so, you’d instantly enter for a chance to WIN a “NUT PACKAGE(Nootpakket in Dutch)” via flash delivery, including the Duyvis Borrelplank (snackplatter) and four flavors of coated nuts.

The campaign was an instant hit: within the first two weeks, it had already racked up over one million views and 15,000 opt-ins—meaning 80% of the target for the 12-week campaign was achieved in just a fraction of the time.

Duyvis tailored its content to each platform. On TikTok, for instance, viewers were treated to a dancing Duyvis pack, while Facebook featured more mature, lifestyle-driven topics.